3 Key Roles Your Marketing Story Needs to Make it a Bestseller?
“There is only one valid definition of business purpose: to create a customer. … Therefore, any business enterprise has two – and only two – basic functions: marketing and innovation” Peter Drucker,...
View ArticleResolve to Stop ‘Marketing’ in 2014
We’re in the second week of 2014. My guess is most of our New Years Resolutions have gone back to where they were before the new year started: We’ll start them next week. Maybe next month. Nah, how...
View ArticleUse Social Context To Connect
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources...
View ArticleSecrets of Visual Storytelling: 7 Fab How-To Articles
There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual...
View ArticleThe Power of Emotions, B2B Marketing And Your Business
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked...
View ArticleSocial Media and Fat Bob – First Ride
Re-published by kind permission of Brian Vickery Did I mention the time that I had to send my oldest daughter to college with my Jeep Liberty, and my wife said “why don’t you get a sports car?” Well,...
View Article7 Best Posts on Creating Content for Emotional Engagement
Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go...
View ArticleGet Funny! Using Humor To Boost Shares + ROI
That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How...
View ArticleA Social Media Strategy for Every Budget: Image Editing
Pictures tell a thousand words, they say, and in the social media world these days pictures and images mean everything. Did you know that the Facebook algorithm favors images and videos over articles...
View ArticleFor an Effective Content Strategy, Context is Key
By Anton Rius Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for...
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Selling with Integrity – Learn to Love Avatars
Selling with Integrity requires knowing your audience intimately. Taking the time to meet your avatar inside their own minds allows you to be a problem solver for them – a trusted adviser – a go-to...
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Here Are 5 Elements of Great Storytelling
By Bryan Kramer Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these...
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Storytelling with Snapchat and Periscope
By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories. Technology...
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Pure Blogging Is About The Experience We Give Our Readers
By Danny Brown Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through...
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The Life-Changing Power of Content Marketing: A Story
This is the amazing story of how content marketing took one woman on a journey from being a Silicon Valley worker to the owner of a Michelin-rated restaurant. The most surprising fact? How...
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How To Convey Purpose Through Brand Storytelling
Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be...
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How To Build a Successful Book Marketing Plan
Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing...
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Storytelling Quotes from Great Writers [Infographic]
A very rare move by us – A Saturday post. Just a brief editorial lead but no curation at all. For some light, non-businessy reading, we’d like to present this lovely infographic by BuzzEssay.com, of a...
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How to Build Your Brand With Snapchat
If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford...
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Content Marketers: This is How Your Prospect’s Brains React To Stories
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content...
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